In order to achieve success on Facebook you need a community. That’s a
fact. If you don’t have a community, you don’t have anyone listening to
you, and if there’s no one listening to you, it’s difficult to build
brand awareness and deliver ROI.
You need a community filled with people who like you and share your
content with like-minded friends. But it’s not just about the quantity
of Facebook likes that you collect, it’s about the quality; attracting
Facebook likes from a group targeted to suit your business goals whose
comments (and endorsement!) can increase your shares on Facebook.
So here are ten quick and easy tips to drive targeted Facebook likes to your business page.
1. Complete your Facebook Business Page Profile
Your Facebook Page is the first thing people see when they come to
visit you on Facebook. Let visitors know why they should like you!
Create a catchy description and make sure you categorize your page
correctly. Also make sure to list your address, phone number and hours
of operation (if applicable). Not only will this inform your potential
followers, it will tell Facebook what kind of organization you are you
so they know to show your page when users are searching for companies
like yours – which can increase your Facebook likes even more!
2. Ask friends, business partners and other contacts to like you on Facebook
Friends are like underpants. Some snap under pressure, some are a
little twisted, but some will give you support. When you first create a
Facebook Page invite your supportive friends, family and business partners to like your Facebook Page.
These initial likes will give you higher social media credibility and
visibility. Then, alert your customers, prospects and your other social
communities, and promote your Facebook page anywhere you mention your
website. If people don’t know your Facebook page exists, they can’t like
it.
3. Add social plugins to your website
Visitors on your website should be able to find your Facebook Page easily. My recommendation is to use Facebook’s Social Plugins, like the Like box plugin, to get more Facebook likes. These plugins include a like button, your recent posts, and pictures of some of your fans.
4. Find out what interests your community
With Facebook’s new Graph Search it’s really easy to find out what
interests your target community, and post relevant content to increase
Facebook likes.
Here’s an example:
Let’s say that I have a Facebook Page for my new pizza restaurant in
San Francisco. To learn more about my target community’s interests, I
search for “Favorite interests of people who like Restaurants and live
in San Francisco, California.“ Facebook tells me that my target
community also likes cooking, wine tasting and traveling.
I also want to see the interests of my competitors’ communities, so I
search for “Favorite interests of people who like Pizza Hut and
Domino’s Pizza,” and I find out that they like cooking, chocolate chip
cookies, eating, food and partying.
This information is great to have at hand when I’m thinking about
what to post on my Facebook page. By posting content that my audience is
interested in (for example, suggesting which wines go well with my
pizza) they will share it with their friends and help me get more
Facebook likes. This same content will also attract likes from people
who come to my Facebook page from my website, email signature, or a
Facebook search.
5. Use Facebook Ads
Facebook ads are another great way to increase Facebook likes. To get
the most out of your ads, you can target by your community’s interests
to find people similar to your current fans.
In the image below, you can see how I’ve used the information that I got from Graph Search and how I’ve targeted my ad for my new pizza place.
In the image below, you can see how I’ve used the information that I got from Graph Search and how I’ve targeted my ad for my new pizza place.
Experiment with different types of ads to see what works best for
your organization, and make sure you choose the option that allows
Facebook users to like your page directly from the ad.
6. Run a contest
There are many companies that have created successful contests on
Facebook that resulted in many thousands of Facebook likes. But there
are some things that you need to know before you create your own
contest. For starters, make sure that your contest follows Facebook’s promotion guidelines.
Your contest must use a Facebook app, which allows you to create a
fan-gate, so that only those who first like your page can participate in
the contest. Apps also have a unique URL, so you can promote your
contest with a Facebook ad and increase Facebook likes even more.
Also, when you create a contest make sure that your app is working
for mobile users, that the content of the contest is funny, that it’s
easy to participate and that the contest encourage users to share their
result and participation with their friends.
7. Like, and interact with, other companies
Did you know that you can engage with other company pages as your
Business Page on Facebook? This is a great way to build awareness among
like-minded companies and their followers. To do this, visit your
Facebook Page, click on “Edit Page” in your Admin Panel and select “Use
Facebook as YourPage.”
Finding companies to like and interact with is easy. Use
Graph search and search for e.g. companies, pages, places that is of
interests for your company and like these Pages (you can’t like personal
profiles).
After you have liked some Pages, you can view your company’s Newsfeed
and engage with the pages you like. Not only is the company likely to
follow you back, but their engagement with your page will help you
increase Facebook likes amongst their followers as well.
8. Publish engaging content
It’s important to publish engaging, entertaining and interesting
posts on a regular basis, and to keep an eye out for the posts that get
the most engagement. If your posts are valuable to your followers, then
they will share your posts with their friends, helping you increase your
Facebook likes. Images are among the best types of post for driving
engagement so make sure you publish images your followers can relate to
and will like. You may also want to include calls to action in some of
your posts, asking followers to like, comment or share your content, or
ask your community a question.
9. Be active
By now you know that you should publish engaging, interesting and
entertaining content. But how often should you post? There is no magic
number but there are best practices and analytics to guide you. Post at least
one status update per day, and experiment with the timing of your posts
to see when the majority of your followers are active. People are
unlikely to like your Facebook page if you don’t post regularly – and
they certainly won’t engage with your content (or help you get more
likes) if they don’t see your posts.
10. Measure, analyze and learn
Use Facebook Insights to find useful metrics on your page
performance. You can see things like reach (how many users are seeing
your posts), engaged users (how many users engage with your posts) and
new likes (when and why do you get new followers). These metrics will
help you understand what’s driving your likes and engagement, so that
you can adjust your posts accordingly. If you would like to know if you
have good engagement, or want other recommendations for improvement, try
out our free Facebook analytics tool, LikeAlyzer.
Would you like to add any tips for getting more Facebook
likes? Did I forget something? Please add a comment and, if you like the
post, feel free to share it with your friends.
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